Our practice ethic is to provide a comprehensive service in relaxed friendly surroundings with the emphasis on professional patient care and excellent customer service. All our ancillary staff are expertly trained in frame styling and colour matching. Established Since 1973 Clifford Rees and his staff are dedicated to providing you with the highest standards of professional eye care, together with a friendly service, quality products and excellent value.

As an established firm of independent optometrists, we are free to select the best products from any manufacturer. This means we are able to offer you a wide choice of eyewear with quality frames and lenses at sensible prices.

Our commitment to quality extends to the people who look after your eyesight. At Clifford Rees Optometrists your eyes will be examined by a qualified optical practitioner. You will always receive professional advice on your vision and on choosing the best products for your needs, appearance and lifestyle.

Optometrists have proposed various models of vision to explain how the eye processes visual images. The most common models used to describe vision are the traditional (also called classical), medical, and behavioural. These models have different advocates and describe the visual process in a different manner.

The traditional (classical) model of vision contends that the ability of a person to see clearly at a distance is a measure of good vision. Our ancestors depended on excellent distance vision for hunting food and avoiding predators. However, in the modern world distance viewing is less important. In the last fifty or so years in many developed nations the economy has shifted from industrial to knowledge intensive. As man has become more literate, the ability to use the eyes at near distances is increasingly a necessity. Therefore, in the modern world, it is questionable whether excellent distance vision is a measure of good vision’ especially when people are increasingly dependent on near vision to earn a living.

The medical model of vision attempts to correlate visual problems with diseases, genetics, and physical conditions that affect eyesight. The ‘healthy’ eye should be able to process visual information either close-up or at a distance without any evidence of pathological problems. Based on the medical model, judging adverse effects of VDU use for example, involves looking for evidence of eye diseases, hereditary factors, or physical problems. This model also falls short in explaining the many complaints found in healthy, disease free users.

The behavioural model, developed in the last seventy years or so, is the most recent and complete model used to explain vision. The behavioural model has it’s foundation in a branch of optometry, known as behavioural optometry.Behavioural optometrists believe that vision is a learned and complex developmental process. As such, our environment and interactions with other senses, can influence our vision. The behavioural model of vision derives from a wide variety of fields, including optometry, nutrition, child development, psychology, neurology and physiology.

Clifford Rees was a founder member of the British Association of Behavioural Optometry and has practiced by this model for the past twenty years.